Key to Sustainable Entrepreneurship - Living By Design
Entrepreneurship is a multifaceted concept that is often viewed from different perspectives. One of the main dimensions is the distinction between necessity-based entrepreneurship and opportunity-based entrepreneurship, also known as purpose-driven entrepreneurship.
Necessity entrepreneurs are individuals who establish micro or small businesses out of the need to sustain their livelihoods.
These businesses are often informal, family-owned, and typically involve selling hand-made items or food near their homes without hiring other employees. An example of necessity entrepreneurship is a small-scale farmer who sells produce from their farm to support their family.
On the other hand, opportunity entrepreneurs identify a market demand that aligns with their passions, convictions, gifts, and abilities. These entrepreneurs formalize their businesses and contribute to sector growth by introducing new products or services to the market. An example of opportunity entrepreneurship is a tech entrepreneur who identifies a gap in the market and develops a new app to meet consumer needs
On the other hand, opportunity entrepreneurs identify a market demand that aligns with their passions, convictions, gifts, and abilities. These entrepreneurs formalize their businesses and contribute to sector growth by introducing new products or services to the market. An example of opportunity entrepreneurship is a tech entrepreneur who identifies a gap in the market and develops a new app to meet consumer needs
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| Key to Sustainable Entrepreneurship - Living By Design |
Comparing these two dimensions of entrepreneurship reveals a key difference in their potential for growth and job creation. Opportunity-based entrepreneurs have the potential to scale their businesses and hire additional labor, contributing to economic growth. In contrast, necessity-based entrepreneurs are less likely to achieve significant growth or create employment opportunities. The value base that underlies the entrepreneur and the motivation behind entrepreneurship play a crucial role in establishing sustainability. Necessity entrepreneurship lacks the strength to establish sustainability and is often driven by immediate survival needs rather than long-term growth.
Successful entrepreneurs who advocate for opportunity and purpose-based entrepreneurship provide valuable insights into the importance of living by design. Richard Branson, in his book "Like a Virgin: Secrets They Don't Teach You at Business School," emphasizes the significance of enjoying what you do when starting a business. This idea aligns with the concept of following one's passions and gifts, which is central to purpose-driven living. Another example is Simon Sinek's "Start with Why," which highlights the importance of values in starting and running sustainable businesses. Living by design or purpose-driven living revolves around passions, gifts, talents, values, and strong convictions, all of which are essential for sustainable entrepreneurship.
Some of the most successful entrepreneurs attribute their achievements to living according to their purpose. For instance, Oprah Winfrey's success is linked to her alignment with her values and her passion for storytelling and empowering others. Similarly, Elon Musk's commitment to environmental sustainability and his vision for a multi-planetary future reflects his purpose-driven approach to entrepreneurship.
The importance of purpose and living by design in sustainable entrepreneurship can not be overstated. The alignment of an entrepreneur's passions, gifts, values, and strong convictions with their business endeavors is crucial for long-term success and impact. This is one of the motivations behind Coach Tarie's book "Living By Design: Insights into the Purpose Driven Life." It encourages readers to explore the concept of purpose-driven living and its relevance to sustainable entrepreneurship. It is designed as a manual to help you embrace your unique design and help you monetise it through sustainable entrepreneurship.
Some of the most successful entrepreneurs attribute their achievements to living according to their purpose. For instance, Oprah Winfrey's success is linked to her alignment with her values and her passion for storytelling and empowering others. Similarly, Elon Musk's commitment to environmental sustainability and his vision for a multi-planetary future reflects his purpose-driven approach to entrepreneurship.
The importance of purpose and living by design in sustainable entrepreneurship can not be overstated. The alignment of an entrepreneur's passions, gifts, values, and strong convictions with their business endeavors is crucial for long-term success and impact. This is one of the motivations behind Coach Tarie's book "Living By Design: Insights into the Purpose Driven Life." It encourages readers to explore the concept of purpose-driven living and its relevance to sustainable entrepreneurship. It is designed as a manual to help you embrace your unique design and help you monetise it through sustainable entrepreneurship.
Following your uniqueness is the nest foundation for successful and sustainable entrepreneurship which is best define as, "the innate ability to sense and act upon opportunity combining out of the box thinking and a unique brand of determination in order to create and bring about something new to the world." The determination is built around one's passions and values.
The launch of the book on the 20th of June at Sahwira Events and Lifestyle Hub, Harare, Zimbabwe, provides an opportunity for individuals to engage with these transformative ideas and embrace purpose-driven entrepreneurship.
Embrace your design, order your copy of the book, and book your place to be at the launch, and together, we can live by design, monetize our passions, and build sustainable enterprises.
The launch of the book on the 20th of June at Sahwira Events and Lifestyle Hub, Harare, Zimbabwe, provides an opportunity for individuals to engage with these transformative ideas and embrace purpose-driven entrepreneurship.
Embrace your design, order your copy of the book, and book your place to be at the launch, and together, we can live by design, monetize our passions, and build sustainable enterprises.
It's more than just a hustle.
